IntroductionService Standard The Service Standard helps teams to create and run great public services. 01 Understand Users and Their Needs 02 Solve a Whole Problem for Users 03 Provide a Joined Up Experience Across All Channels 04 Make the Service Simple to Use 05 Make Sure Everyone Can Use the Service 06 Have a Multidisciplinary Team 07 Use Agile Ways of Working 08 Iterate and Improve Frequently 09 Create a Secure Service Which Protects Users Privacy 10 Define What Success Looks Like and Publish Performance Data 11 Choose the Right Tools and Technology 12 Make New Source Code Open 13 Use and Contribute to Open Standards, Common Components and Patterns 14 Operate a Reliable Service 1 Understand Users and Their Needs